Purchase Fancy Marc Jacobs Things With A Tweet (Instead Of A Cash)!

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Well. This should be interesting. In what we in the biz like to call a “PR Stunt”,  Marc Jacobs is opening a pop up shop to launch some new fancies for his fragrance division during February’s Fashion week. It’s called “Daisy Marc Jacobs Tweet Shop” and in lieu of real money the company is accepting hashtags…

Staffing Companies! You Should Put Video In Your Email Campaigns!

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You’re welcome! *drops mic* *leaves stage* Seriously, though! Email campaigns are still a highly effective marketing strategy (even though they seem like super old school) so combining an email campaign with video content is like the best peanut butter and jelly marketing sandwich ever. I AM TERRIBLE AT METAPHORS but you get what I’m saying. A video…

Marketing – The Future Is Now

We don’t sell door-to-door much anymore and I rarely receive “mailers”. When I look at a dress online now – that same dress pops up in ads when I go to other websites. This is because modern websites have the ability to track your online shopping behavior and personalize your website experience based on browsing history. They even take into consideration what…

Introducing popBot!

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What is popBot? Simply put, popBot lets you collect feedback, survey responses, email sign ups or respond quickly to customers/candidates in need of assistance, from any page on your website. And it’s easy! Type in the question you want to ask, select the appropriate response format and choose the page on which you’d like to…

Don’t Make These Common Email Marketing Mistakes

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Email marketing sounds easy doesn’t it? And boring. It sounds boring. But in reality, it’s neither – not if you’re doing it right. You’ve got to have an easy to adjust template (stop working so hard is what I’m saying), a compelling message, and a robust, accurate client email list. But you know these things…

The Top 10 Marketing Strategies for Staffing Firms in 2013

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This year it’s time to ramp up your marketing strategy and start seeing some real resutls. As a staffing company, it’s more important than ever to ensure your customers and candidates can find you online and that you can reach them in the places they want to be found. 2012 changed the marketing landscape for…

A Lesson From Harry & David for Staffing Companies

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Last year we sent several gifts to our clients around the holidays. For some, we ordered some simple items from Harry & David. As the holidays began to approach this year, we once again prepared to send client gifts. Right as it became a consideration for us, we got a perfectly timed email from Harry…

Infographic: Social Sharing Boosts Email CTR Up To 115%

Interesting infographic on the results and success of integrating social media with your email marketing campaigns.  The major finding of the GetResponse analysis is that the number of users who include social sharing buttons in their emails increased to 18.3%. Compared to last year’s results, that’s an increase of 40%. Via: GetResponse Email Marketing

Successful Healthcare Staffing Email Drip Campaign Strategies

Drip email campaigns are an effective way to stay in touch with your clients and prospects. Instead of creating individual emails on the fly, drip campaigns allow you to send strategically targeted emails to segmented groups of people based on certain conditions and actions. The best part? Once you have it set up and your…