Don’t Bury Your Testimonials (and other content) Where Nobody Goes

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I’ve talked about testimonials before – they are a great way to share success stories with potential customers and basically say “hey, we’ve done this before and we’ve done a great job. This person says so right here!” Whenever we work with a new client and make them an awesome new staffing website, we do a content…

Staffing Robot’s New Rating System is Making it Rain Feedback

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Last year Staffing Industry Analysts, came to us with a challenge. They wanted to increase the amount of feedback they were getting from their conference sessions. SIA has tried several solutions for gathering feedback over the years — paper surveys, texting, print cards, emails, and more — but no approach really gave them the amount of feedback they…

A Customer Service Lesson from Comcast and a Software Called Hively

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The bad customer service call between former Engadget editor and gdgt co-founder Ryan Block and Comcast that went viral is STILL in the news. This time, Comcast is taking some of the blame for the way in which they train their specialists: “We will review our training programs, we will refresh our manager on coaching for quality,…

A How To Guide to Twitter – with GIFS!

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Digital Trends posted a “how to” piece about Twitter (or re-posted, really as it was actually published a year ago) which seemed kind of odd to me as well – isn’t Twitter pretty self explanatory by now? But then yesterday happened.  Oh boy – yesterday was a DOOZY. Two tweets, both involving the airline industry,…

The Perils and Pitfalls of Social Media Marketing

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We know social media’s rules of engagement are constantly shifting and changing (like the sands of the Sahara or Rihanna’s hair). We also know this can be daunting for some staffing companies and permanently off putting for others – which is unacceptable in today’s marketing world. We understand the fears, though – of how the…

Purchase Fancy Marc Jacobs Things With A Tweet (Instead Of A Cash)!

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Well. This should be interesting. In what we in the biz like to call a “PR Stunt”,  Marc Jacobs is opening a pop up shop to launch some new fancies for his fragrance division during February’s Fashion week. It’s called “Daisy Marc Jacobs Tweet Shop” and in lieu of real money the company is accepting hashtags…