Testimonials Are Powerful! Are You Getting the Most Out of Them?

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If you move to a new town and get a toothache, you don’t open the phonebook and call the first dentist on the list, right? (Millenials, I’ll give you time to Google “phonebook.”) Most likely you’ll ask friends and coworkers where they go and make a decision based off that. That’s because word-of-mouth is still…

Let’s Talk About Content Marketing Vs. SEO Copywriting

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First: SEO Copywriting is basically dead. It is dead to you – like a friend who doesn’t watch Mad Men. DEAD TO YOU. But it’s also dead to Google. To Google and those who are Google savvy, the term “SEO Copywriter” is equal to spam. It means taking a sentence and turning that sentence into…

2014: The Year of Simplicity, Mobile Everything and Content Marketing

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This infographic (bottom of the post – waiiiit for ittttt) breaks down this year’s trends in website design and marketing in a neat, easy to follow flow-y type flow chart. Let’s unpack it: Content Marketing is the Emperor (I’m an Empress! I’ve always wanted to be an Empress!) for reasons. Here are reasons: The Hummingbird…

Director of Content: Your New Employee for 2014

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Click on the infographic below and take a look. Ok Marissa, I looked, now, What does it all mean!? Well, there’s lots of good stuff here: 1. You’re going to need a responsive site, like yesterday. In 2014 your website better work on any screen, big or small. 2. Google’s new algorithm called Hummingbird is based on…

Content Marketing for Staffing Companies – Pinterest Style!

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It’s no secret that content marketing is key to helping your staffing company stand out from the competition. The key is coming up with creative content and finding new ways and new places to distribute it. Well, Pinterest is here to help you out! Pinterest has been a great place for staffing companies to distribute…