People Don’t Trust Poorly Designed Sites

Screen Shot 2014-10-20 at 9.56.36 AM

Researcher Louis Cheskin found that customers don’t make a distinction between the product and its packaging, according to the infographic below. This means people aren’t just buying the shampoo, they’re buying the bottle. If we think of this in terms of our businesses, this means when people decide whether or not to work with us…