Staffing Robot - Healthcare Staffing Technology, Design & Marketing Blog

Breaking News: Concerro Acquired by API Healthcare

 

Big news today in the healthcare staffing industry. Concerro has announced they have been acquired by API Healthcare. Concerro, is a provider of Software-as-a-Service (SaaS) staffing and scheduling systems for healthcare. 

 

 Concerro’s products and client base are the perfect complement to API Healthcare’s existing solutions and markets,” said J.P. Fingado, president and chief executive officer, API Healthcare. “Working together we will reinforce our mutual commitment to innovation and dedication to the healthcare industry. This strategic move allows us to leverage a larger number of talented, diverse and clinically-based staff to deliver the high quality of service that separates API Healthcare from our competitors.

This acquisition further consolidates the tech staffing space for healthcare staffing. In recent years API acquired Clearview and Concerro acquired Res-Q Healthcare Systems. Having all of this tech under the banner of API Healthcare will further increase their dominance in the healthcare staffing industry.

Official Press Release: API Healthcare Acquires Concerro

Healthcare Staffing Summit 2011 Wrap UP

We once again attended the Healthcare Staffing Summit this year. The 2011 summit was held in Philadelphia and it did not disappoint. It was great to network with other companies in the industry, meet new people and catch up with some of our clients. In addition, we were asked to present at the API Healthcare Client Forum. We gave a presentation titled 'How To Improve Customer Engagement and Increase Loyalty - tips, trends and strategies for marketing your healthcare staffing company." We got great feedback on the presentation from staffing agencies in the audience. We'll post info from that talk in some future posts.

Perhaps the best reason to attend the show is to get the industry data from Barry Asin's keynote presentation. This year Barry's keynote was titled 'Capturing Opportunities In A Changing Industry.' Barry kicked off the summit with this keynote providing lots of interesting about the industry. 

Many things have changed since last year and the news wasn't quite as bleak as the previous two years. Although there weren't as many big events or all the acquisitions that happened last year, here are some of the highlights we took from his presentation.

• The estimated size of healthcare staffing industry is currently $8.1B and estimated to grow to $8.9B in 2012. Yes, grow. Woot!

• The top 15 staffing companies in the industry have 49% share of the healthcare staffing market.
• Average Gross Margin for top healthcare staffing companies has increased over the years and is presently around 28%.

• At $2.9B, Allied health is now the largest segment in the healthcare staffing industry.
• Locums is now $2.1B (23% of the entire market) - larger than travel nursing.
• Within the locums market, Hospitalists make up the largest segment (17%).
• Per diem staffing is growing while travel nursing is still on the decline.

• Healthcare reform is still predicted to have a dramatic effect on healthcare staffing.The positive: increased volumes. The negative: cost controls.
• The number of people leaving the healthcare workforce as a 'quit' is once again increasing.
• Revenue results for public staffing companies are improving.
• EMR requirements are driving massive growth for IT Health Staffing. 
• IT Health staffing is predicted to grow 12% in 2012.
• As stated last year, hospital internal resource pools are still having a major impact on healthcare staffing companies.
• As far as VMS adoption, 55% of Hospitals state they currently have a VMS solution. 10% have an MSP. In the next 2 years these numbers are predicted to be 73% and 40% respectively. There has been a large correction to these numbers over last year. Last year the Staffing Industry Analysts suggested hospitals had adopted VMS at a rate of over 70% and MSP of over 50%. You may remember we questioned these numbers then - looks like a more accurate estimation has now been made.
• Most healthcare professionals are now working outside of a hospital setting. Ambulatory is the largest segment of employment.

So there you have it. If you missed this years summit you definitely missed out. It's not too early though to start thinking about next year! Next year's summit location - Vegas baby! See you there.

Customer Satisfaction and Feedback Surveys Just Got Easier

How do you measure customer happiness and engagement? Are you still sending out lengthy surveys hoping for a response?

What about motivating your customer facing sales, staffing, support and recruiting teams? Hoping they're just happy with their day to day?

Well now there's a better way! We're pleased to announce Hively. Hively is the simplest way to gather customer feedback and measure customer satisfaction, while motivating your team members to improve the service they provide.

Hively better connects businesses with their customers by helping them gather ongoing, real time customer feedback in a fun and engaging way.

"Most companies send customer surveys out to gather feedback. But surveys have a low engagement rate because they're time consuming to create and to complete," said Jason Lander, Founder and CEO of Staffing Robot. "In addition, survey data is difficult to act upon because it's aggregated, not real time and rarely (if ever) makes it's way to the people who need it most - the employees interacting with your customers."

With Hively, your team members invite customers to give feedback by constantly asking them to rate the service they just received. These feedback requests are sent in every email or after every phone call, sales meeting, webinar, or training your customers receive. Team members get points for the feedback they receive and are ranked amongst their team based on their customer happiness score. 

Check out the Hively feature tour here.

By capturing real time customer feedback, Hively helps businesses respond to their customers in a timely manner. Positive comments can be shared publicly as testimonials and negative issues can be addressed immediately. Hively takes only a few minutes to set up and easily integrates with any email client, CRM or ticket tracking system.

"There's never been a simpler and more effective way to measure customer satisfaction and reward team members for providing exceptional service," said Lander.

Ready to improve your customer and team happiness? Sign up for Hively today!

Staffing Industry Analysts Launch New Website

It's a big decision to create a new website. These days, you have all kinds of decisions to make based on design, choice of CMS, technology, usability, mobile and social integration.

Recently, the Staffing Industry Analysts launched a new website. It's a big improvement over their previous site. The navigation is simple and information is easy to find. Give it a look!

While I was on the site I found a great blog post written called 'Launching A New Content Management System' by Hinda Chalew, (responsible for SIA's corporate marketing, product marketing and product management). It's an excellent post from a client perspective on what it's like to go through the process of creating a new website. She provides excellent insight and several great things to keep in mind when creating a new website for your staffing company. If you are one of the many staffing agencies considering or going through the same process, give this post a read. I'm sure you'll find it helpful.

API Healthcare - Kronos Call Off Merger

Big news this week regarding API Healthcare and Kronos. Back in February, API Healthcare announced they were being acquired by Kronos. The merger looked promising and had the potential to deliver a lot of interesting technology to the healthcare staffing industry.

However, this week, API Healthcare annouced that their merger with Kronos has been terminated. Regulatory approval by the DOJ seemed to be an issue.

API Healthcare recently released a new product, Synergy and they will be focusing on the rollout and success of that product. Both companies will move forward independently.

 

 

Top Healthcare Staffing News of 2010 and Predictions for 2011

At the end of 2009 we recapped the top stories in the healthcare staffing industry and made our predictions for healthcare staffing industry trends in 2010. As 2010 now comes to a close, it's interesting to see how we did on these predictions, reflect on industry events in 2010 and make some predictions on healthcare staffing trends in 2011.

The Healthcare Staffing Industry in 2010

Healthcare Staffing and the Economy 2011
The macro economic effects on the healthcare staffing industry were still the big stories this year. The SIA's 2010 Healhtcare Staffing Summit gave us all some great insight and data on this topic. While not as dire as the economic downturn in 2009, the news was still mostly a downer.

In 2010 hospitals still struggled with everything from reduced budgets to nationwide nursing strikes. All of this caused hospital job growth to slow dramatically and negatively impacted the revenue for the entire industry. While the revenue dropped for almost every company (large and small) in the healthcare staffing industry, perhaps the most notable news was learning Medical Staffing Network filed for bankruptcy in 2010.

The bad economy also claimed a few tech companies in the healthcare staffing industry in 2010. One of the largest was Healthcare VMS provider, Symbio Solutions, who filed for bankruptcy in 2010.

Negative changes in the economy produce acquisitions in every industry and the healthcare staffing industry was no exception. ABRY Partners made news with their acquisition of Comforce late in the year. However, the biggest merger news of 2010 was AMN's acquisition of Medfinders. This alliance will definitely be a game changer in 2011, particularly on the vendor management side of things.

There was also a lot of news this year regarding healthcare staffing tech company acquisitions. Concerro was one of the first, expanding their client base and service offerings by acquiring Res-Q Healthcare Systems. More significantly, however, were the acquisitions of Medefis by OnWard Healthcare and Symbio Solutions by Broadlane. Broadlane picked up the remaining assets from Symbio's bankruptcy and Onward Healthcare made a bold move by acquiring the once, vendor neutral, Medefis VMS technology.

New Technology Products for Healthcare Staffing in 2010
2010 also brought the introduction of some new software applications to the industry. Tweetdeck announced a new tool for recruiters called Job Deck, while Concerro launched their new IPhone scheduling app. Amistaff also launched a fantastic new product called Prophecy to help hospitals with employee hiring assessments. Finally, we can't leave out our or own product - ePromoter. Staffing Robot launched ePromoter in September as the first email marketing software designed and created specifically for managing healthcare staffing email marketing campaigns.

Successful Marketing Strategies for Healthcare Staffing Companies in 2010
This year, healthcare staffing companies found their most successful marketing efforts on the web. There were many changes to both search and social marketing this year that companies had to pay attention to. While Bing made itself a respected search competitor, Google decided it was time for their searches to get more social. And then Bing got really social by being the first search engined allowed to search facebook.

Although many things changed this year for social media marketing, the top stories were all about Facebook. Facebook is perhaps the best place for healthcare staffing companies to market on the web. The biggest news from Facebook was the announcement of their new 'Like' button. This simple button is changing a lot on the web in terms of how companies interact with their audience. It even started getting people asking which was more important - search engine or social network optimization.

Another marketing strategy some healthcare staffing companies took in 2010 was rebranding. Access Nurses became Aya Healthcare and Broadlane rebranded their VMS division to Prolucent. The biggest news, however, was the fact that AMN rebranded after some large acquisitions and expanding their service offerings.

Staffing Robot
Our company also went through a lot of changes this year. The most significant change being that we went from simply being a healthcare staffing blog to a full service website design and marketing company for the healthcare staffing industry. We also launched a healthcare industry news service called The Healthcare Staffing Report. Look for more changes from us in this next year as we continue to grow, expand our service offerings and launch new staffing related software products.

So, like we said, 2010 was a very eventful year for the healthcare staffing industry. So what will the next year bring?

Our Predictions for Healthcare Staffing in 2011

Further Consolidation of Staffing Agencies and Tech Companies
Although there was a lot of acquisition activity in 2010 we haven't seen the end of it. Unfortunately, many healthcare staffing agencies are still hoping for a major rebound in the economy to keep them in business. When this doesn't happen they will be looking to sell. In addition, stronger partnerships and mergers amongst small to medium players are going to be necessary to compete with the size of companies like AMN.

Tech companies in the healthcare staffing industry will be no exception. In the last decade, many tech companies have started in the healthcare staffing industry. Several of them have realized that considerable capital backing is necessary to fully realize their opportunity. Therefore, we'll see a lot of these companies forming partnerships or selling to larger, better capitalized players who can successfully deliver their offerings.  

Note to future self: Be honest about revenue and its cost of acquisition. If it's not working out - call it a day or change your game.

Success of the MSP Model
The SIA predicts that by the end of 2011 over 90% of hospitals will have adopted a VMS solution. While we don't believe it will be quite that high, hospital adoption of VMS is certain to continue increasing. In the last two years the vendor neutral, tech model has failed to prove its success when competing against the MSP model at large health systems. In addition, the MSP model has had a major resurgence of success in the last two years as hospitals have cared less about vendor neutrality and more about the successful outsourcing of their entire staffing operation.

As big companies like AMN continue to improve these offerings through technology, process and acquisitions, they will become more of a dominant service offering in the industry. If you're not AMN, figuring out your strategy on how to thrive in the presence of this new model is highly advised.

Note to future self:  Starting your own VMS offering is not the answer.

Greater Success with Web Marketing
2011 will be the year healthcare staffing companies realize the value of marketing on the web. More and more companies in the space are developing mobile web applications and launching successful social media campaigns as a way to grow their audience and increase their revenue. In 2011, understanding how to succeed on the web will become more critical than ever before. Many companies in this space are still wondering if there is any real value here and spending months analyzing (read: guessing) at the ROI they'll receive on their efforts. Beat them by doing the opposite.
 

Note to future self:  Stop guessing - start acting.

 

 Healthcare Reform
How healthcare reform effects the healthcare staffing industry will once again become a major topic as companies prepare to deal with some of the reform aspects that begin in 2012.

Note to future self:  Start preparing for this in 2008 - the good and the bad. 

Industry Innovation
At the end of 2009 we predicted that 2010 would bring about some new innovation for the healthcare staffing industry. Sadly, we were wrong here. It was mostly business as usual in this area as most tech companies just focused on how to stay in business. Hopefully this year we will see new tech innovations from some of the larger players or new comers in the market.

Note to future self:  Make your idea a reality.

 

The Market Will Rebound
Oh! A very bold prediction indeed! In 2009 we predicted the market would return in mid 2011. We're holding to that prediction. Almost every company we speak with is seeing positive signs that the market is turning around. Although no one expects this year to return to pre 2008 levels, any improvement will be welcomed. The SIA also put out some encouraging data for next year supporting this prediciton:

Note to future self:  Innovate and run a better business so I'm prepared for the market return.

 

Your Predictions
It's been another exciting year being in this industry. Time will tell what 2011 has in store for all of us. What are your predictions for healthcare staffing in 2011? If you have any, please share them here.

We wish you all happy holidays and much success in the new year. See you in 2011!

Related Posts

Top Healthcare Staffing Stories of 2009 and Predictions for 2010

Staffing Robot Healthcare Staffing Website Design Services Re-design!

We've been kind of quiet over the last couple weeks but we haven't gone anywhere. In fact, quite the opposite. Recently we brought on several new clients that all have great projects. We'll show you the work we've done for them once we're finished.

We also decided to redesign our website and change up some of our service offerings. We simplified our site and made things easier to find. We also think it's a much better way to showcase our software products for healthcare staffing agencies and our sample work portfolio. Check it out: Staffing Robot Healthcare Staffing Website Design.

In addition, over the last couple of months we've had a lot of staffing companies and healthcare organizations inquire about our prices and the specifics of the services we offer. So, in an effort to make things even more straight forward we've listed all of our pricing and services directly on our site!

Other companies try to complicate or hide their pricing. However, we want to be different and make things simple by putting all of this right on our site for you to see. Now you can easily find the specifics of each service we offer and choose the ones that best fit within your budget.

Staffing Robot New Service Offerings:

Website Design for Healthcare Staffing Companies. We now offer 3 design packages to chose from. You can select from our 'Starter' 'Moving Up' or 'The Show' packages.

The Starter and Moving Up packages allow you to chose from template based themes that all come with a Content Management System for easily updating your site. The Show package provides you with a custom website design and advanced interactive options that will help you grow your business and recruit new healthcare professionals. These new services help you chose a package that best fits within your budget.

Search Engine Optimization (SEO) for Your Healthcare Staffing Company. Staffing Robot now offers 3 Search Engine Optimization packages that will help you meet your goals within your specific budget. Our Recruiting SEO package is focused on helping your improve your recruiting strategy for healthcare professionals. The Client SEO package is focused on ensuring new clients find you when they need your services. Finally, our Total SEO package is a complete SEO package for your entire website that focuses on both recruting and obtaining new clients.

Healthcare Staffing Social Media Marketing. Whether you're just starting out with social media or ready to launch a successful campaign, we now have 3 packages designed to help your healthcare staffing agency with social media marketing. The Starter package gets you set up on the social media platforms of your choice. The Social Media Management package gets you going with advanced ROI and brand management tracking. The Social Media Campaign package delivers a complete Social Media Marketing campaign to you that will positively impact your social media recruiting and client acquisition strategies.

Branding and Logo Design. Staffing Robot will help you create and promote a winning brand. Our branding packages give you everything from basic logo design with our Starter package, to delivering business card and letterhead layouts with our Premium package, all the way a complete brand identity for your staffing company with our Deluxe branding package.

Staffing Robot Software Product Offerings:

Email Marketing Software for Healthcare Staffing Companies. We launched ePromoter a few months ago and have been really please with the adoption so far. Several staffing agencies have told us they really love the application and the ability it gives them to create and track the success of their email marketing campaigns. Sign up today and start sending e-newsletters to your healthcare professionals and clients.

Hively. We'll reveal more about this product soon! In the meantime, look out for invitations to be a beta tester!

As always, Staffing Robot can also help you with custom software and mobile web development. If you need a company to help bring your new idea to life or to ensure your website provides the same experience to your customers on mobile platforms like iPads and smart phones - we can help.

So take a look at our new site and let us know what you think. If you have any questions or would like a free estimate on your web project let us know and we'll get started right away!

Nursing Shortage Info Graphic

Another great info graphic.

Recently I posted on the info graphic on salary data related to Certified Nursing Assistants (CNA's). In that post I stated that I've seen very few info graphics detailing data related to healthcare staffing. Glad to see that I was wrong on this, as I think info graphics are an excellent way to quickly and easily communicate helpful information.

Even though the economy has seemingly slowed the nursing shortage, most data suggests it hasn't fully gone away and in fact will only get worse over the next several years. This nursing shortage info graphic from Veterinary Technician is very interesting.

Via: VeterinaryTechnician.com

Wrap Up From The Healthcare Staffing Summit 2010

We spent this week at the Healthcare Staffing Summit in Chicago. I've gone to this conference for the last 8 years and I have to say I felt this year was one of the best conferences ever. Even though the industry data presented wasn't anything to celebrate, it did appear there was some light at the end of the tunnel.

Aside from the data it was a great networking opportunity and the venue at the Palmer House Hilton was amazing. We met lots of great people doing some very interesting things and attended many sessions that provided invaluable information. Also, as a company, Staffing Robot, was honored to speak on a panel about social media marketing that was well attended and full of great participation from the audience.

Here is a summary of some of the highlights from my notes throughout the week.

Barry Asin's Keynote: Succeeding in A Time of Change

As usual, Barry Asin kicked off the summit providing lots of great information about the industry. Of all the data presented, perhaps the most shocking was that in 2010, spend on healthcare staffing has been cut to $7.9B. For comparision, in 2006 it was at $10.1B.

• Unemployment continues to be a huge negative factor for the overall economy. As of August, unemployment still remains high at 9.64%.
• Hospitals have continued to decrease their spending on contract labor as this unemployment number has increased.
• Even though the data is negative for contract labor, full employment remained a relative bright spot in the overall economy. Much of this employment growth occurred in ambulatory settings.
• Many hospitals have or are in the process of implementing internal resource pools but need assistance in consulting, recruiting and the staffing managment. Agencies should see opportunity in helping hospitals manage internal resource pools. 
• VMS/MSP adoption continues to accelerate. The Staffing Industry Analysts suggest that hospitals have adopted VMS at a rate of over 70% and MSP of over 50%. Personally, I question these numbers. Although there has been widespread acceptance, this number seems very high to me. Regardless, the lesson here though is that buyers prefer to consolidate their suppliers.
• 2010 spend on healthcare staffing cut to $7.9B. In 2006 it was $10.1B.
• Private healthcare staffing company revue is improving. However, becaue of previous losses, they are still in the negative.
• Major industry events this year:
  • L.A. Times article criticizes temp nurses ‐ Dec. 2009
  • Symbio VMS sold in bankruptcy court ‐ Feb 2010
  • Healthcare Reform Passes –March 2010
  • MSN files ch. 11 and acquired by creditors – July 2010
  • AMN announces acquisition of Medfinders – July 2010
  • MedAssets acquires Broadlane – Sept 2010
• The overall forecast for 2010 for spending on healthcare staffing shows a slight improvement of 1% and a 10% improvement for locums tenens.
• Data suggests that the nursing shortage won't return in full swing until 2018.
• Older nurses make great candidates to recruit. Many of these nurses are looking for supportive and flexible work arrangements and practices (e.g. modified workloads, flexible scheduling options, reduction in hours of work, etc.).
• Hospitals expect four key things from contingent workers: Quality, Efficiency, Cost (not just rates, but true costs of the overall program) Risk (How much do I really have? Should we
  mitigate or eradicate? What’s best for the business?)
• Of all the temp industries, healthcare uses the fewest amount of contingent labor and has the worst perception of contingent labor.
• The rank of the largest healthcare staffing firms by revenue has changed. Most notably, Cross Country was pushed down to the 3rd spot by CHG Healthcare:
• The impact of healthcare reform on the staffing industry is still largely unknown. Some of the reforms (such as additional coverage) will have a positive impact, while others (employer mandates) will be mostly negative.
• The overall healthcare staffing industry forecast for next year does show some slight imrovement

Social Media: No Longer a Hobby

We spoke on a panel about Social Media Marketing for Healthcare Staffing Agencies. Because of the other topics at the same time, I was expecting a small turnout. However, we actually had a packed room with people standing around in the back. The audience was very much interested and engaged in the topic, which made for a great discussion.

 

 

 

 

I intend to blog more about this session in a separate post but here are some of the highlights and questions from the discussion:

• Definition of Social Media: Social media is defined by the act of sharing content in
  and between social networks regardless of the content type.
• Who owns Social Media: Marketing? President/Owner? Recruiters? Sales?
• Value (why participate) in Social Media: It’s cool and fun - I don’t, I leave it for the young people - It is a time sink, so I don’t - I love it, it is how I keep up with everything.
• What’s relevant and what’s not: Blogs, Micro-blogging (Twitter), Video sharing, Social CRM (Jigsaw, InsideView), Facebook vs. LinkedIn – Facebook and LinkedIn.
• How do you create good content and how do you keep people engaged?
• How can I ensure my staff are using social media properly?
• When engaging in social media, what should I be measuring and tracking and what tools can I use to do this?
• How can staffing agencies 'control' their brand and employee/customer particiaption in social media?
• What are the legal considerations of social media?

Brace Yourself. VMS Is Here to Stay, So What Do We Do About It?

VMS is always a contentious topic and this years discussion was no exception. Many people expressed many concerns they have about Vendor Management Services (VMS), mostly around the Managed Services Provider (MSP) model.

I did think it was great that the panel was mostly talking about VMS and defined VMS strictly as being the technology delivery model, not to be confused with the MSP model. Yes! Also, Dana Shaw is my favorite panel moderator, as she is always very energetic and entertaining.

Although the panel provided some interesting information I did think it was somewhat odd that they only had 1 (non SIA) participant and this person was not from a healthcare VMS background. Surely having someone from Medefis, Prolucent or ShiftWise would have added significant value and perspective to the topic. Unfortunately, much of what the panel participant had to say was not relevant to healthcare staffing.

Here are some of the other highlights from my notes:

• VMS panel claim: "VMS has faster adoption if it is accompanied with a service program." This simply isn't true. Pure play VMS tech companies have had a much higher acceptance/adoption than those accompanied by a service. Barry Asin's keynote data even suggested that hospitals have adopted VMS at a rate of over 70% and MSP of over 50%.
• One of the things the panel did do was attempt to dispell a huge VMS myth: VMS companies keep vendors from talking to their clients. The reality is that the client sets these rules. The VMS is just the tech.
• The biggest issue healthcare staffing companies still face with VMS tech companies is that disparate systems keep the complications of working with VMS high. There is no systems standardization.  The hosptials and staffing agencies are all using different systems and then 5 - 10 different VMS systems are sitting in the middle.
• VMS panel claim: "No buyer really wants vendor neutrality. Vendor neutrality is dead." Again, I couldn't disagree with this more. When vendor neutral, VMS tech first appeared in the industry it was all the rage for 3 - 4 years. Since then, the managed services model has made a big come back. However, suggesting that there is no longer a demand for vendor neutrality is not accurate.
• VMS panel claim: Avg fee for VMS is 1/2% - 10 years ago it was 5-7%. Again, this data is inaccurate. I know that every MSP charges 3 - 5% and all of the big VMS tech players charge 2 - 4%. So, I'm not sure how they are getting to this number.

In short, it was a great conference. If you've never attended I highly encourage you to do so. It's the best signle event for getting industry data, networking, checking out your competition and learning more about new things in the industry.

See you next year!

 

The Healthcare Staffing Summit 2010 is Next Week!

Next week is the 2010 Healthcare Staffing Summit. It is THE event to attend if you're in the healthcare staffing industry. If you've never attended, you're missing out and should consider attending this year or in the future. This is the only conference specific to healthcare staffing where you can:

• network with colleagues
• check in with your competitors
• learn about new technologies and services for your healthcare staffing business
• get incredibly valuable data on what's been happening in the healthcare staffing industry
• find out predictions on where the industry is going

This year's location:

Healthcare Staffing Summit

September 20-22, 2010, Palmer House Hilton, Chicago IL

In speaking with representatives from the Staffing Industry Analysts (SIA), this years attendance is higher than last years and they expect a really good conference. If you don't know about the conference, here is a summary of the event taken from the SIA site:

The annual Healthcare Staffing Summit brings CEOs, owners, and senior level executives together to focus on topics of both strategic and tactical interest to the full range of healthcare staffing segments -- travel nursing, per diem nursing, locum tenens, and allied medical. It is typically comprised of over 55% CEOs/owners and 90% VPs and above. Attendees listen to and interact with healthcare staffing industry leaders and analysts, gather best practices and proprietary information, and enjoy extensive peer networking.

I am honored to have been asked to be on a panel discussion this year representing Staffing Robot and discussing Social Media Marketing for healthcare staffing agencies. The session is titled "Social Media: No Longer A Hobby" and will take place on Tuesday, September 21st from 1:15 - 2:15 PM (CST). Hinda Chalew, Sr. Vice President of Marketing and Interactive Services for the Staffing Industry Analysts will be moderating the panel. The panel will also include Marc Bowles, Chief Marketing Officer from The Delta Companies and Jim Lanzalotto from Scanlon.Lewis. It's sure to be an interesting discussion so please stop by if you're at the conference.

Here is a link(.PDF) to the program for healthcare staffing the conference.

Hope to see you there!