What’s the difference between branding and a new logo and/or website?

Karen Locke
Karen Locke says:

Branding is more than an updated website. A company’s brand is made up of elements such as name, logo, tagline, graphics, colors, shapes, tone of messaging and even customer relationships (think: Nordstrom).

When it comes to branding, consistency is key to creating an attractive brand, which is why many companies we’ve worked with choose to update the logo along with the site.

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