As we all know, high website rankings and a ton of hits = leads. Search Engine Optimization (SEO) can be a tricky game though – one that involves algorithms and equations. It’s all about the process of affecting the visibility of your website. SEO matters as much as ever but these days, those algorithms and equations matter less.
Instead of trying to outwit the machine, one of the best ways we’ve found to compete in the SEO game (at least for now) is through content marketing.
This means good content is key to SEO, and that’s because Google changed its requirements for high ranking websites. It’s no longer just fancy keywords that will get you to the top, the Search Engine of All Engines wants you to provide keywords organically, through stellar content. One way to do this is through blogging.
SEO still matters, and no, it’s not dead. It’s just always changing.