Social Media: What’s Your Plan?

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I can’t even count the number of times I have asked my kids “…and what is your plan exactly?” When one of them asks where the paint is while holding one of my nice pillows, a broomstick and a large bowl. Creativity and big ideas are great, however, most efforts need a plan and usually…

Why Paid Social Media Will Be Essential in 2016

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Once we start receiving something for free it’s pretty awful to have to start paying for it again. Imagine being told you have to pay full price for every album you listen to on Spotify, even that Kanye West album you hate-listened to. As consumers we always seem to find a way to get what we…

Who Can You Target With Facebook Ads?

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Anyone and everyone. It’s important to know that almost half of the advertising targeting you can do on Facebook does not come from Facebook data. One of the biggest misconceptions around using Facebook ads for recruiting is not everyone updates their Facebook profiles with their job titles or their income. Fortunately, that doesn’t matter as…

5 New Year’s Resolutions For Your Staffing Company

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I always feel pretty iffy about New Year’s Resolutions. I think it’s good to constantly change and evolve, but most of the time my resolutions are just the same as the previous year, and those were abandoned within the first few months (or weeks) of the new year. So I do it all over again on January 1st,…

Recruiters, Still Talking About Millennials? You’re Forgetting Generation Z

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The older generation of Millennials are nearing their mid-thirties. According to The Pew Research Center, the oldest Millennial was born in 1981. They have children, families, and mortgages — and they’re not new to the job market. This year Millennials overtook Baby Boomers and became the biggest generation at 75.3 million. Millennials have power in numbers and…