Why Paid Social Media Will Be Essential in 2016

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Once we start receiving something for free it’s pretty awful to have to start paying for it again. Imagine being told you have to pay full price for every album you listen to on Spotify, even that Kanye West album you hate-listened to. As consumers we always seem to find a way to get what we…

Who Can You Target With Facebook Ads?

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Anyone and everyone. It’s important to know that almost half of the advertising targeting you can do on Facebook does not come from Facebook data. One of the biggest misconceptions around using Facebook ads for recruiting is not everyone updates their Facebook profiles with their job titles or their income. Fortunately, that doesn’t matter as…