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Does my staffing company need an ‘About Us’ page?

Karen Locke
Karen Locke says:
We recommend adding an ‘About Us’ page to your website. The average candidate or client will vet you regardless of the content on your website. If you have the space on your site, keep the user there by providing content about the people at your organization. Staffing is the business of people after all. Of the websites we’ve...
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Does the WordPress Job Board Plugin Jobbee only work with WordPress?

Zachary Lukasiewicz (The Analytics Guy)
Zachary Lukasiewicz (The Analytics Guy) says:
No. We’ve created Jobbee, one of the hottest Job Board Plugins available today, to work on any website or with any CMS. To learn more, and to see how we can integrate with every ATS (haven’t found one we can’t work with), check out our blog post: How We Use WordPress Job Board Plugins on Non-WordPress Websites
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Once Staffing Robot builds a site, who maintains it?

Karen Locke
Karen Locke says:
In short: you or someone at your company. Although we’re always available for questions, we use WordPress as the backend for all of our sites because it’s one of the easiest online publishing platforms out there. Maintaining a website can mean updating actual content on the site, adding a blog post or updating microcopy —...
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My industry is very professional and I have to sell to executives. Shouldn’t all my marketing content be professional so it appeals to executives?

Jason Lander
Jason Lander says:
My quick answer – No. Businesses these days are loosening up and becoming more casual. Even seemingly ‘professional’ ones. The workforce make up is different, including the idea of an executive. For example, I’m an executive and I wore silver Nikes with my suit to a healthcare conference. More importantly though is this – executive...
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I have a lot of candidates. Do I have to duplicate my database with Talent Finder?

Jason Lander
Jason Lander says:
Talent Finder can, but does not have to replace or act as a duplicate database. Talent Finder is simply a marketing tool for your staff to promote their candidates to your clients. In the same way many staffing companies are sending candidate info to clients via email (or *gasp* fax), Talent Finder gives your team...
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Which is Better Traditional Marketing or Social Media?

Nicole Reed
Nicole Reed says:
The answer to that is simple.. BOTH! When traditional and social work together magic happens. That may seem like an easy answer but it really is the truth. Okay, so what if you only have the resources for one of them and HAVE to choose…. Well, sorry, you still aren’t going to get an answer out...
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Why Would Anyone Want to “Like” My Staffing Company on Facebook?

Nicole Reed
Nicole Reed says:
My question to you is… Why would anyone want to watch your commercial, read your brochure or open your email newsletter? It is up to your company to make them WANT to open it, watch it or read it. In any marketing campaign that is the question, how do we make the customer want what...
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Isn’t Social Media Just for Posting Pictures of Your Cat?

Nicole Reed
Nicole Reed says:
My question to you is… What if it is? Whether or not social media is nothing more than people posting pictures of their cats, their lunch or their cat eating their lunch. The point is that there are 250 million photos of cats, kids, crafts and crepes uploaded to Facebook alone everyday. And those people…....
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What’s the difference between branding and a new logo and/or website?

Karen Locke
Karen Locke says:
Branding is more than an updated website. A company’s brand is made up of elements such as name, logo, tagline, graphics, colors, shapes, tone of messaging and even customer relationships (think: Nordstrom). When it comes to branding, consistency is key to creating an attractive brand, which is why many companies we’ve worked with choose to...
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What is This Staffing Life (#thisstaffinglife)?

Karen Locke
Karen Locke says:
This Staffing Life is Staffing Robot’s blog featuring all things staffing and office culture. Use the hashtag #thisstaffinglife when sharing anything related to office culture in the staffing industry on social media. We’ll either feature you on the blog or maybe even select you as a This Staffing Life Featured Company.
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