“This is America. You don’t make money, then you’re a f!@#$*&’ douchebag.” – Mr. French, The Departed
While the urgent need to command a top salary may still hold primacy in the illicit gambling and racketeering industry, it appears to be of somewhat less importance to today’s legitimate job seekers. This is where great employer branding can prove extremely valuable.
Recent research indicates that 68% of employees are willing to accept a lower salary in order to work for a company with a great employer brand.” – American Staffing Association
How a candidate views your company, and perhaps more importantly, how they see themselves viewed as an employee at your company, is growing in importance. This makes great branding important not only to attract more clients, but also to entice the best candidates to apply.
In today’s marketplace, businesses are constantly looking for ways to attract and retain the best talent available. This is especially important within the staffing industry, where competition for the best candidates is always high and often times the various employers struggle to differentiate themselves.
So what makes a great employer brand?
There are many aspects to creating great employer branding. Essentially it involves marketing your company to current and potential employees with as much dynamism as you would clients. The goal is, of course, to be perceived in the most positive light possible.
This means highlighting specific employee benefits, corporate social responsibility wins, profiling exceptional current employees and anything else that sets your company apart from others within your niche.
The goal is to harmonize your company’s branded internal and external communications. When done correctly and consistently, even former employees can become valuable brand ambassadors for your company.
How can I get candidates to notice how awesome we are?
One of the easiest and most effective ways of achieving this is a well thought out content strategy and great content. That means blogging, videos, social media outreach and other marketing strategies that increase transparency and give potential employees insight into why your company fits for them.
As a result, candidates are motivated to apply for jobs with your company for reasons other than salary. This can lead to lower turnover and an overall easier on boarding process.
When a potential employee is considering applying for a job with your staffing company, their first impression is based on the content available to them online, via your company’s web content or social media.
Is the information about a particular job or company easy to find? Does it include company specific branded content, or does it simply list the basics and hope that the salary can seal the deal?
Content tells a story, and a story is an opportunity to connect. Increasingly, candidates are looking for that connection in an employer, staffing agency and job role. Monetary compensation is still obviously important, but if you’re company isn’t highlighting the employee experience you could potentially be missing out on the exceptional candidates that are looking for more.
Your company and its employees work hard every day to build a great employer brand. Why not let potential candidates know how awesome it would be as a member of your team?
Contact Staffing Robot to find out what we can do for your company’s content and social media. Our dynamic team can help your staffing firm cut through the noise and really shine to potential candidates.
photo via – hotflick.net