We originally made this infographic to share with our blogging clients but we’re feeling altruistic this week so we’re sharing it with all of you!
Staffing companies often inquire about our blogging services because they’ve heard it’s something they should be doing, and that it’s great for SEO, and social engagement. These things are all true but we like to encourage our clients to use blogging for more than just that.
We want our clients to achieve bigger marketing goals through blogging.
How can your staffing company do that? One way is to choose a route for your content. Your overall marketing goal might be to attract more candidates and clients—and if so—you should always consider this when choosing what your company will blog about. Maybe you want to become an expert or maybe you just want people to know your company is still kickin’, either way we have tips below for the kinds of posts your company can share to achieve these goals.
Let us know if you have questions, we can help your company choose the best content route.