While in Nashville for Staffing Industry Analysts‘ Healthcare Staffing Summit we took an Uber from downtown Nashville back to our hotel after dinner.
Our Uber driver was different this time. He’d dubbed himself Best Uber Ever Nashville, and he owned it. Crazy lights, free water, video games for back seat riders, and he even played Cards Against Humanity while he was driving.
Wacky (and a little unsafe) maybe, but he was marketing himself from inside of the car, out. It may be my bias but of all of the Uber drivers I’ve experienced, he’s the only one I remember because he’s the only one I’ve encountered marketing himself.
In 2016, much like our favorite Uber driver, internal marketing will be as important as ever. Marketing from the inside out is sincere and has an impact both internally and for your customers and consultants. It ensures they have a memorable experience while working with your staffing agency. I’m always thinking about marketing though. Everyone else will remember him for the experience and how much fun he was.
Here are some stats to keep in mind when budgeting for internal marketing and engagement.
Companies with engaged employees outperform those without by up to 202%, according to StackHands.
Chances are you know you should be marketing to your clients and candidates but if you don’t have an internal strategy, you could be sending mixed messages and creating an inconsistent image of your company. It’s not about water bottles with your company name on it — it’s about consistent messaging and employees who are given the opportunity to engage with your company – and outperform those without an internal strategy.
90% of leaders think an engagement strategy has an impact on business success but less than 25% of them have a strategy, according to Bluebridge.
Just like your candidates and clients, internal recruiters have brand impressions that affect their behavior and ultimately affect your business success. You’re one step closer to understanding how important an engagement strategy is but have you taken the time or set aside the budget to allow that impact on your organization’s success.
61% of employees don’t know their company’s mission, according to Achievers.
Let’s be frank: If your employees don’t know your mission, how do you expect a potential client passing through to glean your organization’s mission? The first step is deciding what sets your company apart and it may be as simple as performing an audit to see how the rest of the world views you. Once you come up with some sort of path to follow (it doesn’t have to be a traditional mission statement if you don’t want it to be), you can use it for both external and internal marketing purposes.
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Photo via Uber Facebook.