Back in AOL Messenger’s heyday, kids were using terms like LOL, OMG, BRB (gotta grab another Surge!), you know … internet slang.
‘LOL’ is probably one of the more well known forms of slang and it’s been around for over 25 years. Little known fact: the earliest use of ‘LOL’ was actually back in 1989 in a newsletter called Fidonet.
Since then even marketers and brands have adopted the usage of ‘LOL’ to convey laughter to their followers.
A few days ago though, Contently published an article saying the usage of ‘LOL’ is dead and they have data to prove it.
This graph from Facebook’s report about how people laugh online shows that the standard is now ‘haha’ and that emojis are now one-third of the online laughter market.
Why should we care what lingo is being used on the internet?
As marketer, it’s a constant struggle to say the right thing at the right time to the right people.
In the end, the people you’re marketing too probably won’t judge you too harshly if you’re still using ‘LOL’.
If there’s one takeaway from Facebook’s report (other than we might be a little out of touch) is that how we reach our audiences and the words we use to do are more important than ever.