If you’ve heard anything about our hometown Portland, you know it’s a food and drink town. Our chefs appear on “Chopped” and “Top Chef” and some of the best food festivals happen here.
A lot of the exposure and the reason why you’re on the East Coast and you already know this is because of great PR. There are a ton of killer publicists in this town who have worked to get their clients (and Portland’s food scene) on the map.
The publicists achieve this through not only write-ups in magazines like Bon Appétit but through events, appearances, meet-ups, blogger dinners and more.
As a food and drink writer in the past, I experienced the importance of PR for the food and drink industry firsthand. What I also realized was that public relations isn’t for every industry — even though I really want to do PR for you.
Some people will say PR or public relations is old school. It’s not. It’s just not our school. Clients often come to us asking for PR.
So, you get a write-up about an award your company won in an online magazine and then what? A few people skim the article and move on. The staffing industry is about people and building relationships so the marketing method staffing companies use should reflect that.
Your staffing agency needs social media.
PR is great for companies that have products. Unless you think of your consultants as products, you need a marketing plan for interacting with people. The best way to achieve this is through social media.
Social media IS marketing.
93% of marketers in a survey by Social Media Examiner said they’re using social media. These companies using social media understand that social media IS marketing. If your company isn’t using social media you’re not marketing your company.
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