If you move to a new town and get a toothache, you don’t open the phonebook and call the first dentist on the list, right? (Millenials, I’ll give you time to Google “phonebook.”) Most likely you’ll ask friends and coworkers where they go and make a decision based off that.
That’s because word-of-mouth is still one of the most powerful marketing tools out there. According to Quick Sprout, customer reviews are 12 times more trusted than descriptions that come from manufacturers. That totally applies to you, because your staffing agency manufactures talent and placements. If a potential client reads a testimonial or watches a video that resonates with them, you’ve reached them on an emotional level — a powerful place to engage your audience.
Read on to see the power of a great testimonial. Then when you’re ready to start sharing your customers’ stories, contact Staffing Robot and see if we can help.