5 Ways To Convince Your Boss to Invest in Social Media Marketing


Social media marketing is more than Facebook. It’s all of the other social media platforms. It’s content generation. It’s blogging. It’s valuable communication. And your company needs it.

But what do you do when your boss is all Dana Scully about it? How do you make her believe in the powers of social media marketing? Start with these talking points

1. The truth is in the numbers.

There’s a wealth of data that can be found on the Internet, so use it to your company’s benefit. Data like … 52% of all marketers surveyed actually sourced a lead from Facebook in 2013, according to Hubspot.

2. It lends credibility.

It doesn’t matter if your company believes in the benefits of social media or not — the general public believes in social media. A Pew Research Center survey found that 73% of online adults use social networking sites. If you’re not actively investing time or money in your social presence people will notice.

3. Social media isn’t a trend, it’s marketing.

If your CEO or even worse the marketing manger at your company doesn’t believe in social media, you’ve got a big problem. Social media IS marketing. Marketing your company isn’t free and social media isn’t either. Start conversations about social media as marketing. Sometimes perception overshadows

4. Social media can be a great way to learn about your audience.

When it comes down to it social media’s value lies in the user data collected. There are so many tools out there like Facebook Insights in Hootsuite that can tell you a lot about your audience. The extra money spent on insights can be used to learn about the kinds of customers you already have and the ones you should be going after.

5. Social Media can improve the quality of candidates. 

According to Jobvite, social recruiters in a survey saw a 44% increase in the quality of candidates after implementing social media. Imagine the increases possible after investing dollars into a campaign or platform.

You can’t do it alone! Contact Staffing Robot for even more social media guidance.  

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