If you’re using an SEO tool and it’s telling you the SEO on your site is all wrong … It’s OK! We have some explanations for you. You may not losing the SEO game!
A downfall of SEO tools, and even many older ones, is that they often have ‘tests’, ‘optimizers’, and ‘checkers’ that will all undoubtedly give your company or website a poor ranking — don’t get discouraged right away, though.
These are some of the most common ‘errors’ for any website that exists. This is neither uncommon nor problematic, and this is the exact reason that companies like yours want to work with us — to fix what you might not typically be aware of on your website.
I’ll break the news to you now that you will probably never be able to get to zero errors for your site in Moz, Google Analytics, SpyFu, UpCity, SEOBook, KISSMetrics or SERPS, etc. The reason for this is two-fold.
First, most of these companies operate on these principal ideas:
1)That they are showing you information that you can’t find anywhere else.
2) That the information they are showing you is critical to your website. A great majority of the time for any tool, one or both of these is incorrect. The scare tactic of “errors” is why people continue to pay more money to “fix” the “errors.”
The reason why people consult companies like Staffing Robot is because most of the time, they prefer to have someone else with significantly most industry experience and knowledge handle the technical factors that they themselves don’t want to take on and micromanage.
While most of our other clients prefer to be hands-off in the SEO process, it’s actually a relief to see someone who cares!
The second reason is because Google doesn’t have a set of practices that a website must follow in order to have ‘perfect SEO’. Well, to be honest, they do. That set of practices takes in several million ranking factors per unique search, and more so, they update that set of practices frequently.
In fact, they just released an update THIS MONTH that is refactoring how mobile plays into your ranking, CTR and time-on-site, and more. The whole process of a new release can take a few weeks to fully complete and propagate. Google has multiple servers that contain the information for your website.
One of our favorite resources is Moz because it seems to do most things right, and because it’s a widely used piece of software. However, there’s always the chance that the data Moz might be using could be connecting to a server where those Google updates may not have propagated yet.
So, it’s best to wait a bit before making assumptions about your rank.
During updates your rank is also subject to change. Well, as you probably know, rank is always changing, but the volatility will be at a much higher degree.
Regardless, there are always numerous errors revealed by these tools that are somewhat important, and that can be handled . As far as order, priority, estimated time to completion, and more — it really depends on your internal IT team and their timeline.
One of the most common concerns we get with new clients is a drop in ranking right after a new website launch. A website launch guaranteed to have a drop in SEO ranking which should be expected.
After all, the relationship that your last website had with Google is gone, and now Google has to index your entire site to become more familiar with the content on your site to most intelligently deliver your website to proper results.
So when you sign up for your next SEO tool or ‘website scanner optimization validator’, don’t be fooled by all of the flashing red buttons and blinking yellow tabs. You did NOT break the Internet.