Why Your Company Needs Custom Content in 2015


You’ve heard how important original and branded content is for your company. You’ve read all about how “content is king” and how blogging is essential for business growth.

So, in response to all of the hubbub, you made a plan to blog every couple of months for your company and then post it to Twitter and Facebook. You’re probably hoping this blogging thing is just a trend and maybe it will pass because you really do not have time for this.

If you don’t have a hard-hitting journalist like Murphy Brown and you’re not blogging, consider these numbers:

  • 60% of consumers feel more positive about a company after reading custom content on its site. (Content Plus)
  • 90% of consumers find custom content useful, 78% believe that companies behind content are interested in building good relationships. (TMG Custom Media)
  • Small businesses with blogs generate 126% more leads. (The Blog Economy)

It’s still very difficult to measure the ROI of content marketing. There can be uncertainty when it comes to results and the rewards of blogging are rarely instantaneous but according to recent data it’s a win/win situation. Blogging isn’t going anywhere and it can have a positive impact on your business growth.

But you have to get going!

“Content marketing is the only marketing left,” might seem a bit extreme but Seth Godin’s point is that it really, truly is so important for your company. It’s all about how you make your current and potential customers feel and how useful your content is. Numbers aside, if your company’s just going through the motions —posting content created by other companies — you’re missing an opportunity to showcase your company and provide expert industry advice for followers.


Even if you’re not a writer you can do it!

Think of the blog on your website as merely a canvas and your content marketing possibilities can grow exponentially. Even here at Staffing Robot we tend to fill our blog with words, but if you don’t have a hard-hitting journalist like Murphy Brown, don’t forget about other forms of content you can share on your blog

It’s 2015 ya’ll!

Create a short video and embed it into your blog. Got a closet designer on your team? Have her create some infographics or other shareable visuals. Run an engaging contest for your followers. Post photos or create a visual gallery. Create helpful eBooks and share them on your blog. Design a meme.

Then share it on social media.

Once you spend the time creating content that will drive potential customers and current followers to your site, make sure it’s posted to your social media accounts, even if you post it organically. Don’t think you’ll reach current and potential candidates on social media? Check out Nicole blog post: 5 Myths About Social Media Too Many Staffing Companies Believe.

Want more ideas on posting content to your blog or creating original content? Contact Staffing Robot today about our blogging services.


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