We’ve been listening to some of the social media myths circling around the staffing industry.
No in-depth Myth Busters-style debunking needed for these myths. Thanks to all of those folks who study social media stats, we know a lot of beliefs pertaining to social media aren’t necessarily true.
If you believe any one of these five myths, it may be time to reevaluate social media’s role in your company.
My current and potential candidates aren’t on social media.
You may be right. That is if you have somehow managed to attract and gain OVER TWO BILLION followers on social media already. If this sounds like your staffing company, then go ahead and close out of this blog. You’ve accomplished an amazing feat. However, if you think there is a chance that a few of the two billion people on social media might be potential candidates or clients for your company, then keep reading.
Social media is child’s play and not a necessary part of my company’s marketing plan.
Sigh. For years now this hasn’t been true. Social media isn’t just for teens. According to data compiled by OnlineMBA.com the largest age demographics are as follows:
- Facebook: 45 and over, followed by the 35-44 crowd
- Twitter: 45 and over, followed by the 35-44 crowd
- LinkedIn? You guessed it! followed by the 35-44 crowd.
There aren’t quality candidates on social media, just people who are wasting their time on Facebook.
Sure, people waste their time every day doing all kinds of things but if we look at data…
Education and Income on Facebook:
- A majority of users have “some college” and the next largest group is college graduates.
- And their income? By far, most Facebook users fall in the $50,000-$99,000 annually.
Education and Income on Twitter:
- A majority of users have “some college” and the next biggest group are college graduates.
- And their income? This one is almost a tie between $25,000-$49,000 and $50,000-$99,000 annually.
They are obviously employable. And on social media.
Education and Income on LinkedIn:
- Majority of users have “some college” and the next largest group are college graduates
- Combined percentage of 87% of users are college educated.
- Income? No surprises, the largest group makes $25,000-$49,000 followed by $50,000-$99,000 annually.
FINE. But no one is actually recruiting on social media, ESPECIALLY Twitter!
Hold up. We’ve got more data for you if you’re knocking social media recruiting, especially Twitter:
- For the first time, more than half (54%) of recruiters now use Twitter for their talent search.
- LinkedIn continues to dominate social recruiting at 93% adoption.
- 2/3 of recruiters now use Facebook, a jump of eleven points from 55% in 2011.
But even if we’re using social media for recruitment, that doesn’t mean we’ll get placements.
Data shows :
- Social media was the most successful source of quality candidates for permanent staffing firms.
- For retained and contingent executive search firms, like permanent the winner is … social media.
It is true, some marketing trends are just fads that burn out quickly but others come, stay and forever change how we market. Just like the newspaper, telephone, radio, television, email and websites before it, social media is a force. It is not something you can ignore and expect to still compete in the staffing industry.