Back when I first moved to Portland, I had to start all over building contacts and my social and professional networks. Being a writer, I knew I needed to spend a lot of time on self-promotion and branding.
I knew the publications I wanted to write for would be sending my work out into the sometimes unforgiving Internet world and they’d need to be able to market me as their writer so their readers could trust my work.
This goes for any industry.
The term “personal brand” might make you cringe (me too) but its importance is the reality of the world we live in. Those who are hirable and embrace their personal brand find ways to set themselves a part from other candidates. And these are the people hiring managers end up hiring.
Whether you’re in an Internet-focused field similar to mine — or you’re a nurse, a recruiter or a server — your ability to market your skills will make a world of difference in your hireability.
Imagine someone emails you and wants to work with you. If that person doesn’t provide links or other job-related info, the first thing you’d do is Google or Bing search for details on that person. Now you do it. Google yourself.
If a Google search of your name brings up only your Google+, LinkedIn, Facebook or Twitter account you need to get to work. Anyone can sign up for a free social media account (my grandma was on Facebook) but not everyone takes the time to make their skills highly visible.
Keep Your Online Presence Up To Date
Even if you’re not looking for a new job, keep up on marketing yourself. It builds trust when potential and current clients or employers can find you online. Another reason to keep up on your online image: potential employers can easily look at a time stamp and will see that all of your posts about how much you love staffing were posted just two weeks ago when you applied.
Your online presence is important whether or not you’re currently searching the job market for a new position because it creates trust.
Here a few snazzy (and free!) tools to set yourself a part from other candidates in terms of visibility, freshness, and timeliness that go one step beyond an up-to-date Google+ account.
Log into SlideShare using your LinkedIn profile and the website will automatically generate a small slideshow of your experience, education, skills and recommendations from the information on your LinkedIn profile. You can easily upload this slideshow to your LinkedIn profile, add it to a WordPress site or email it to a recruiter.
Visualize.me grabs your LinkedIn data and generates a scrolling infographic that you can share along with a resume or link to from any website, email or even post via social media platforms.
One helpful aspect of visualize.me is that you can pick and choose which work experiences you want to share. This way, there isn’t irrelevant work experience listed. You also have the option to delete entire sections if they don’t apply to to your work experience. Need an example? Check out my visualize.me profile here.
WiseStamp is a free Google app that allows you to have an eye-catching and live signature within your Google email account. With WiseStamp you can:
- Link to your profiles: Facebook, Google+, Twitter, Linkedin, Skype, Gtalk and more
- Promote your latest G+, Etsy or blog post
- Add your company logo
- Share current Tweets
This online design tool provides templates for social media artwork, Google+ headers, business cards, Twitter headers and other designs to spruce up your online image. Start by designing a Google+ profile header: add images that reflect your skills or dedication to your industry. Keep up on Canva’s blog for tips on photo filters, fonts, how to select powerful stock images and more.