When we’re in high school labels are super lame. We’ve all heard labels like “jock” or “nerd” or “Most Likely To Drop Out” (Oh.my.gosh.so.hot). They either lift us up or bring us down and the same goes after high school in our professional lives.
The businesses we work for often have labels, too. Like “Most Expensive” or “Most likely To Get Fired.”
One label you want your staffing company to have is “mobile-friendly.” All the cool kids have this label!
Starting Tuesday of this week, the Goog added a “mobile-friendly” label to mobile search results so basically now if you’re not mobile-friendly, people can avoid your site all together!
Why is this happening? Have you ever tapped on a link in your Google Search result on your mobile phone, and the website Google directs you to has tiny text and the links — well you aren’t even going to try to tap those — and you have to scroll sideways and all over to even see the content?
This happens when a website is NOT mobile friendly. And this makes Google look bad. Google’s solution to all of the chaotic sites on the web making it look bad? The mobile-friendly label.
Google says if you want your website to be friendly for devices you should (these are quick fixes):
- Avoid software that is not common on mobile devices, like Flash
- Use text that is readable without zooming
- Size content to the screen so users don’t have to scroll horizontally or zoom
- Place links far enough apart so that the correct one can be easily tapped
- Check your pages with the Mobile-Friendly Test
- Read our updated documentation on our Webmasters Mobile Guide on how to create and improve your mobile site
- See the Mobile usability report in Google Webmaster Tools, which highlights major mobile usability issues across your entire site, not just one page
- Check our how-to guide for third-party software like WordPress or Joomla, in order to migrate your website hosted on a CMS (Content Management System) to use a mobile-friendly template