The new social media platform on the block is called Ello and like a super cool after-party, it’s invite-only.
According to the creators, “Ello is a simple, beautiful, and ad-free social network created by a small group of artists and designers.”
The new, hip community states: “We believe a social network can be a tool for empowerment, not a tool to deceive, coerce and manipulate — but a place to connect, create and celebrate life.” Deep.
For users who are growing tired of Facebook’s antics, advertising and chaos — Ello appears to be the next best thing.
Facebook has gone through a lot of transformation since the early 2000s when college students were using the platform to ask each other what they missed in history class or post photos from the previous night’s party. Ello is appealing to this crowd of now late 20-somethings that want to connect with other like-minded people, not their aunts, the whole word, and all of its advertisers.
This is not to say that users of Ello will give up on Facebook entirely. It’s not uncommon for any user to have a Facebook, Twitter, Pinterest, Instagram and Google Plus account. We’ve all gotten pretty good at balancing multiple social media accounts and we’re accustomed to using different platforms for different purposes.
What will it mean for companies if a great number of users flock to the new ad-free platform? Not much. It’s also not likely everyone will up and leave Facebook.
What do we do then? One thing NOT to do is try to get into the party uninvited. In fact, that’s probably the best way to make a bad name for your company. We know it’s hard, but refrain from kicking down the door and flipping over the snack table.
Ello is another niche platform. There’s still a group of Facebook users that weren’t around for its inception and use Facebook entirely differently than the Ello crowd did. And those are the Facebook users that will likely stick around.
Now that social media is an everyday part of our lives it shouldn’t be a big deal when another group throws a party and we’re not invited. There will be more parties — and more social media platforms created in the future.
Note: There are already businesses on Ello but the point is that just like Facebook’s early days, it was a platform created with businesses not in mind so it might be wise to wait it out.