Instagram is about more than scenic views with the Walden filter or a photo of last night’s dinner with the Sierra filter. It’s one of the fastest growing visual social media platforms according to Fast Company
A four-year study by L2 across 850 brands found that not only is Instagram the fastest-growing network, it also tops all other visual social media platforms when it comes to engagement (even Pinterest!). Here’s a short video that L2 posted about the power of Instagram because no one reads anymore.
While we’re not down with using platforms just to use them, we’re down with embracing visual messaging and Instagram is one of the easiest ways to visually reach and interact with your audience.