NewYorker.com FINALLY launched a new responsive website today that’s easier to read on smartphones and tablets. This comes after a redesign to The New Yorker print magazine last September.
And it’s a big deal, sort of like Oprah’s Favorite Things.
Not sure why a responsive website matters or why it’s different than non-responsive design? Basically, it’s the smartest way to build a new website because it adjusts and moves to fit any device, which also means you’re not paying for someone to design multiple websites or even worse, an expensive and unnecessary app.
Here’s a video about responsive mobile websites starring Joe, not Oprah:
Two takeaways from NewYorker.com’s new website and/or why it’s such a big deal:
1. Even a publication at the top of its industry needs to update its virtual space. Most of the magazine’s competitors have already switched to responsive website design, so the redesign was definitely overdue.
2. Although NewYorker.com didn’t fully rebrand, they made pretty drastic changes for a magazine almost 90 years old. We’re proud of them. We know change ain’t easy (like accepting the lack of Oprah in our lives).
Need a responsive website design or have a website that looks like it was designed for the 90-year-old demographic? Contact Staffing Robot on this form or call 866.991.1849 to learn more about our mobile sites and website design.