Shutterstock produced a video called “Show Me Something” which is not only chock full of infographic type statistics about the importance of video but beautiful visuals and great storytelling. It’s basically the trifecta of what a good video is made of .
Not only that, there’s a reason it showed up first in my reader this morning – SEO. It’s a video about videos and Google gives precedence over any and all video content – even if that video is on Vimeo and not on YouTube, it seems.
And it’s not just Google. As the video suggests, people are much more likely to click on a video than plain text. They want to learn something about you and they want to watch it, rather than read your words….because tl:dr. And they want to watch it on their smartphones and tablets.
There’s even an article in the Washington Post this morning about how (as a generation) we have become skimmers, rather than readers. We skim content looking for keywords and links, look at pictures and watch videos. That’s who we are now – at least when it comes to the internet.
With so much information, hyperlinked text, videos alongside words and interactivity everywhere, our brains form shortcuts to deal with it all — scanning, searching for key words, scrolling up and down quickly.
The long form post is dead. And has been for some time. Oh sure there are exceptions – ebooks (as long as they’re chock full of pictures and graphics) and pleasure reading. But when it comes to blogging and advertising, people want some words and then they want pictures and videos that tell them the story.
And Google wants that, too. So start video-ing and picture-ing ASAP. With that said, here’s the video in question. Watch it and tell us what you think. Or post a picture of what you think. That might be smarter. And definitely more entertaining for us and for Google.
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