Digital Trends posted a “how to” piece about Twitter (or re-posted, really as it was actually published a year ago) which seemed kind of odd to me as well – isn’t Twitter pretty self explanatory by now?
But then yesterday happened.
Oh boy – yesterday was a DOOZY. Two tweets, both involving the airline industry, were so incredibly asinine I realized that yeah, okay, people need a CONSTANT REMINDER of how to use Twitter because….yesterday. Let me explain:
First, a young Dutch girl did a really, stupid ILLEGAL thing. From the NY Daily News:
A Twitter user named ‘Sarah’ wrote on Twitter over the weekend that she was a member of Al Qaeda and that she would ‘do something really big.’ She later backtracked, saying she was joking. Despite her arrest, another Twitter user sent a similar threat to Southwest Airlines.
Then she was arrested. (She has since been released from jail) Sooo…don’t do that? Don’t tweet fake terrorist threats? That’s the takeaway here. I can’t believe these things have to be explained to people. But then…
Yesterday, US Airways tweeted something “accidentally” in response to a customer complaint. DO NOT COPY PASTE THAT LINK IF YOU KNOW WHAT’S GOOD FOR YOU.
It’s sooooooo NSFW but you can see a (mostly) SFW version here and use your imagination. And then laugh/feel horrified. I have no idea how such a thing could have happened but it did.
So I GUESS I will give a quick rundown on how your staffing company should use Twitter – with GIFS for your infotainment. Let’s proceed:
1. Sign up for a Twitter Account and choose a user name as uncomplicated and as close to your staffing company’s moniker as possible. And short. Make it short. People only have 140 characters to use in a tweet and if half of those are used up with your twitter handle well:
2. DOUBLE CHECK YOUR LINKS AND PICTURES BEFORE POSTING. Otherwise:
3. Talk to your competitors, peers, and potential clients. Have a conversation. A two way one! Not the kind my mom has with me.
4. Don’t try to sell anything on Twitter. Contests are great, promotions are okay, too – as long as they are witty, clever, engaging and authentic. Otherwise people will respond this way to you:
5. Listen. Listen to what your clients are saying and try to join in. Don’t be rude and insert yourself into a one on one tweet conversation but if lots of people are making jokes – join in! BE FUNNY. Have fun. Twitter is fun (as long as you adhere to simple rules of etiquette). So enjoy it!
Still worried your staffing company might accidentally tweet a NSFW terrorist threat or whatever? Contact Staffing Robot and let us take care of your social media marketing for you!
*whispers* treat yo self *whispers*