Where Should Your Staffing Company Focus Its Social Media Efforts in 2014?

FBFacebook.

*mic drop* *walks off stage*

Oh okay, there’s more. I GUESS.

According to this Infographic from Jeremy Waite for Adobe Social, Google+ has the most users.

I know, I know! I snorted at that, too. BUT it makes sense when you realize users comment on Youtube (the third most popular social platform) through Google+. Not to mention, most internet savvy social media professionals know they need to have a G+ account to appease Google’s SEO algorithms.

So, ignoring the two social sites from China (unless that’s your demographic) your best bang for your buck is Facebook, Youtube and LinkedIn. Yes, yes Twitter has more users than LinkedIn but as of now the staffing industry is not very twitter-centric. You’ll get there (maybe) but that doesn’t matter RIGHT NOW.

Let’s repeat what we’ve learned so far:

1. Facebook

2. Youtube

3. LinkedIn

Actually, I’d tweak that for staffing companies and do it this way:

1. Facebook

2. LinkedIn

3. Pinterest*

4. Youtube

*I’m just not convinced Pinterest won’t be a major player for staffing companies in 2014 . 70 million users are A LOT and Pinterest seems to be a more relevant platform for your target audience – especially in staffing fields that are primarily geared towards women.

YOU HEAR ME JEREMY WAITE? I CHALLENGE YOUR DATA. Come. At. Me. Bro.

Take a look for yourself. The data is pretty impressive and should re-assure all recruiters, clients and candidates their efforts on Facebook and LinkedIn are far from wasted. It should also sway you to place some more emphasis and time on Pinterest and Youtube.

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Contact Staffing Robot for help with social media marketing  for your staffing company! 

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