If you wouldn’t do it in real life, don’t do it online.
Why do people seem to think that just because you aren’t face to face it isn’t a real interaction? Who decided what “real” was? Regardless of the medium, there are still at least two minds and hearts involved.
There is a reason for the distinction between “digital marketing” and “SOCIAL media” (The caps should tip you off to the fact I am a little passionate about this topic).
Though these two are VERY closely related and their strategies should be part of one cohesive marketing plan to really leverage the online world, they are different! Why? Because, one has the word “social” in it.
Lets look at the definition of social, shall we, to make sure we are on the same page.
- Pertaining to, devoted to, or characterized by friendly companionship or relations: a social club.
- Seeking or enjoying the companionship of others; friendly; sociable; gregarious.
- Living or disposed to live in companionship with others or in a community, rather than in isolation: People are social beings.
You are probably starting to see where I am going with this…
Social media is not a billboard, a commercial, a shiny color ad in a newspaper or a radio spot – It is a relationship.
When your staffing company joins a social media platform, you have to “agree” their terms and conditions but you are also agreeing to the terms and conditions of the people already playing in that sandbox.
The biggest rule… be social and be real.
We all have been somewhere talking to people and someone just comes bursting in and starts talking all about them, no awareness of what is going on around them. What’s worse, they don’t really seem to care to find out. They will never know your name but they may shoot imaginary finger pistols at you and say “Am I right or AM I right?!”
So, if you hate THAT guy in real life… why are you being him online?
Social media and the people on it owe you nothing… They could care less about your staffing company’s ROI and if the “industry leader” at your last conference said you NEED a Facebook page. They were here first, having conversations, building relationships, and receiving information. So which one are you doing? You showed up in their house for dinner, did you bring dessert or did you just plop down and start eating off someone else’s plate?
Now, don’t think you have to do everything right or the twitter mob will come after you or worse yet shun you. People are generally good and appreciate effort when they see it. If your staffing company’s social media presence is trying to be real and genuine, people will recognize that and respond to it. They will see you wanting a connection with your market, you are listening, and are there for the right reasons. They will recognize real, because they are real.
No one wants to be in a relationship where the other person only thinks about what they can get out of it. Of course, metrics, data and numbers are important and anything that costs your staffing company money should be monitored. BUT… social media is the building of relationships, not just markets. Real relationships take time. You don’t ask your new friend to introduce you to all their friends the first day and you don’t ask the nice barista to help you move the second time she gets your name right.Why not? Because there is still fostering to be done and maybe that person won’t even turn out to be a good friend.
- Again, if you wouldn’t do it in real life – don’t do it online.
- And if you like it real life… do THAT online.
The people we enjoy talking to the most are the generally the ones that;
- Listen, I mean really listen. The kind of listening that when you see them again, they ask you questions based on your last conversation. “So how did that sweet potato dish turn out?”
- Make you feel important. You feel, in that moment, there is no one else they would rather be talking to.
- Respond to you when you talk to them (seems obvious but I can’t tell you how many staffing companies tell me “oh, we have a Twitter account” but they couldn’t tell you their handle or the last time a tweet was sent.) Most likely someone has tried talking to them and got zero response. This is paramount to walking up to someone at a party, asking them a question, and they look right at you and never say a word back. Just a creepy blank stare. Awkward.
- Talk about a variety of things. Not just their kids, cats, political views or home-based business; any of those things are fine in moderation, just spread it out. A mega phone approach to even the most interesting of subjects doesn’t work.
This is your staffing company’s chance! You can build lasting champions, you can tell your story, connect with people and make lifetime brand advocates. Most things in life are subject to The Golden Rule… Why would social media be any different?
Contact Staffing Robot today so that we can help improve your social media presence.