Another common trap that many marketers fall into is focusing too much on trying to figure out how to generate a lot of buzz, when really they should be focused on building engagement and trust. ~ Tony Hsieh, CEO of Zappos.com
Customer service should be the cornerstone of any branding/social media strategy. At its essence, customer service is marketing and without a strong customer service message, your business will fail.
For staffing companies, this is doubly true as your “customer” is your candidate as well as your client. Both need to know – without a doubt – their needs come first and support will always be available to them from you.
With these principles in mind, we’ve compiled a list of 3 customer service tools we believe will help your staffing company become known for their “above and beyond customer service”.
Zappos level customer service.
Serious, hard core customer service.
CHUCK NORRIS LEVEL CUSTOMER SERVICE.
Anyway! Here are your tools!
Must be Present is a free tool from Sprout Social which calculates how often and how quickly you respond to comments and questions on Twitter – a great way to increase your engagement and motivate you to have real conversations on Twitter.
Facebook is so important to a staffing company’s target audience. It’s the best advertising and marketing platform for recruiters and therefore any extra insight into how your page is doing will help your recruiters understand what is working and what is not working. Facebook insights are already very helpful and tools like Sprout Social will get you even more data, but this conversation score tool really hones in on an aspect most companies neglect when it comes to well…all social media platforms. The conversation. And the best part? You can see how your competitors are doing, conversation-wise. Spying is fun!
3. Hively (here comes the shameless self promotion)
What? It’s our blog! We do what we want.
Here’s what you need to know about why you should be using Hively:
Hively invites customers to constantly give feedback in a fun and engaging way. Because it’s convenient and simple, your customers will happily give you valuable feedback more often. The more feedback you get, the easier it is to measure your customer happiness and keep your customers longer.
Yes, Hively is our customer service tool but here’s why we recommend it:
Hively gathers together all your customer feedback, giving you valuable insight into how you’re doing customer service-wise AND it helps you reward your employees! And rewarding your employees is just as important as supporting your candidates and clients. If you’ve got a happy team, you’ve got happy customers.
Of course, there are a million customer service tools out there but we think these three are the most valuable right now – as in, how social media marketing stands at this moment. When it changes (and it will), we’ll find new tools and we’ll be sure to let you know about them right away because (as we stated above) customer service is marketing and social media marketing and branding are two of the most important components to your staffing company’s success.
Learn more about Hively here – contact Staffing Robot today!