Not quite but soon? Maybe?
Facebook got super sneaky this past weekend. They added a “professional skills” section to the “about” box on personal timelines. According to The Next Web, Facebook is only testing this feature – it’s not yet permanent.
Here’s how it works:
Go the “About” section and scroll down to the Work and Education section – “Professional Skills” is the last option. Fill in your skills and you’re set!
Why is this important for your staffing company?
For staffing companies, as well as potential candidates, this is yet another tool to use in your recruitment strategy. When a recruiter or a candidate (or anyone) fills out the “professional skills” section it automatically links to an “interest”. Searching these terms is a great way for Recruiters to find candidates and for candidates to find jobs. In addition, you don’t have to be actual friends with someone for them to find you.
As many of you know, Facebook Ads also have an impressive ability to target demographics. This will no doubt be added into this targeting capability helping you to significantly increase your Facebook PPC ROI!
So, will Facebook make LinkedIn obsolete? I highly doubt it but it doesn’t hurt to have another LinkedIn does it? No. It doesn’t.