This post from Business 2 Community on “how to use hashtags” is a wee bit out of touch with current trends, which could be a consequence of marketers writing about social media marketing or just a lack of social media savvy.
Here’s the thing: social media users are very sensitive to being advertised to and if you get it wrong they will FLAME YOU.
To be fair, the post has a cute graphic with some valuable tips in there (the “pros” section is pretty accurate) but it’s the “cons” where they get into some trouble:
Hashtag Cons and Cautions:
Hashtag abuse—Using a whole clutch of hashtags in Twitter or Facebook message is not just confusing, it’s annoying.
Tag hijacking—This happens when a brand or individual introduces a hashtag for one purpose and users turn it into a joke. Last year, McDonald’s learned about hashtag hijacking the hard way.
Doing it wrong—Hashtags should be used on social media sites and nowhere else. So, no, #Beautiful is not a legitimate use of a hashtag, no matter what Mariah and Miguel say.
These are all wrong. Let’s break it down:
- Using a clutch of hashtags CAN be annoying if you’re doing it ignorantly but for the average tweeter or Facebook user, the ON PURPOSE overuse or ironic overuse of hashtags is HILARIOUS.
- Next! Tag hijacking! Well…that’s just an opportunity to make fun of yourself. Or you can do this on purpose like Jell-O may or may not have done with their FML campaign. (Also, try not to make those kinds of mistakes in the first place).
- Finally, I use hashtags #everywhere. I’m not kidding. Texts, blog posts, in real life. I mean, I guess I might not in a formal email to the president but…oh who am I kidding I definitely would.
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