Social Media Marketers Are Still Getting Hashtags Wrong

hashtagI hate to be “that guy” but I am totally going to be “that guy”.

This post from Business 2 Community on “how to use hashtags” is a wee bit out of touch with current trends, which could be a consequence of marketers writing about social media marketing or just a lack of social media savvy.

Here’s the thing: social media users are very sensitive to being advertised to and if you get it wrong they will FLAME YOU.

To be fair, the post has a cute graphic with some valuable tips in there (the “pros” section is pretty accurate) but it’s the “cons” where they get into some trouble:

Hashtag Cons and Cautions:

Hashtag abuse—Using a whole clutch of hashtags in Twitter or Facebook message is not just confusing, it’s annoying.

Tag hijacking—This happens when a brand or individual introduces a hashtag for one purpose and users turn it into a joke. Last year, McDonald’s learned about hashtag hijacking the hard way.

Doing it wrong—Hashtags should be used on social media sites and nowhere else. So, no, #Beautiful is not a legitimate use of a hashtag, no matter what Mariah and Miguel say.

 These are all wrong. Let’s break it down:

  •  Using a clutch of hashtags CAN be annoying if you’re doing it ignorantly but for the average tweeter or Facebook user, the ON PURPOSE overuse or ironic overuse of hashtags is HILARIOUS.


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  • Finally, I use hashtags #everywhere. I’m not kidding. Texts, blog posts, in real life.  I mean, I guess I might not in a formal email to the president but…oh who am I kidding I definitely would.




Find out more about the complex and ever changing rules of social media for your staffing company. Contact Staffing Robot today!


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