We don’t sell door-to-door much anymore and I rarely receive “mailers”. When I look at a dress online now – that same dress pops up in ads when I go to other websites. This is because modern websites have the ability to track your online shopping behavior and personalize your website experience based on browsing history. They even take into consideration what the weather is like in your town to target relevant emails campaigns. Yes big brother is watching but only 36% of us don’t want to be tracked so it’s here to stay. Meanwhile “companies can all agree that online personalization is critical to business performance.” Read all about the future of online marketing in this info-graphic from Staffing Daily.
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