Twitter Is Testing A Lead Generator Card

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Omg.

From the Twitter blog:

 Twitter Cards let you bring rich experiences and useful tools to users within an expanded Tweet. The Lead Generation Card makes it easy for users to express interest in what your brand offers. Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form.

When someone expands your Tweet, they see a description of the offer and a call to action. Their name, @username, and email address are already pre-filled within the Card. The user simply clicks a button to send this information directly (and securely) to you.

I can’t decide whether this is an awesome idea or a terrible one.

On the one hand, a virtual twitter sales card is a great opportunity for someone who is social media savvy. On the other , “social media savvy” is not always the norm when it comes to salespeople (with the exception of ours, of course). As I see it now this could go one of two ways:

 

  • Used correctly and with discretion, a twitter card could provide a nice alternative to current contest-centric marketing strategies. Don’t get me wrong, contests are super effective and I love them – but having another tool in the marketing belt is always a good idea. It could also take on some of the the sales team heavy lifting, who could then use that time to concentrate on other, more time consuming forms of lead generation (e.g. cold calls on the phone even though I don’t really know what a “phone” is).
  • Used incorrectly and too often, a twitter card could easily be viewed as spam. Ugh. Spam.

 

We’ve got time to think about it, I guess. The card is still in beta testing and won’t roll out for a few months yet.

 

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