Email marketing sounds easy doesn’t it? And boring. It sounds boring. But in reality, it’s neither – not if you’re doing it right. You’ve got to have an easy to adjust template (stop working so hard is what I’m saying), a compelling message, and a robust, accurate client email list. But you know these things already so what don’t you know? I’ll tell you!
- Not having permission
This will alienate the recipient and could potentially leave you open for legal liability. Also it’s just rude. So set up a reminder in your email service to ask if you have permission to add each address before putting them in your contacts list.
- Blasting contacts instead of creating relationships
Think of your email marketing the same way you think about social media. It’s a conversation – not junk mail or spam. You’re not shouting at people – you’re asking them to read something and let you know what they thought of it (be it in the form of conversions or replies or forwards). It’s all a two way dialogue.
- Assuming people remember who you are
I don’t remember who I am on the best of days so why would I remember who you are and why I’m getting an email from you? If you’ve let your contact list sit mouldering for 6 months or longer you need to send a remember me email to re-gain permission and re-establish your relationship.
- Bad writing (poor writing? both)
Check yo’ grammar. Check yo’ spelling. Check yo’ self . (Don’t write like that unless you can pull it off – like me) But also you shouldn’t sound like you’re selling tickets to a monster truck rally. Or as if you’re selling anything really – even if you are.
- Sending with a personal reply-to address
Always have your business email as your contact email. Always.
Have more questions about email marketing? Contact Staffing Robot! We can help.