Accountable Healthcare Staffing – Our Mission is Your Success.
We recently finished a project for Accountable Healthcare Staffing. Led by Robert Adamson (formerly of Medical Staffing Network), Accountable made several acquisitions in 2012. Accountable hired us to help merge their separate brands into one and give them an updated, professional look that would appeal to their clients and candidates.
Accountable Healthcare Staffing focuses on providing travel nursing jobs, Per Diem nurse staffing and travel therapy staffing services. They currently have over 22 branches and place healthcare staff all across the country. Their focus on their clients changing needs and employee career specifics has put them on a path for continued growth over the next several years.
Here’s the work we did with Accountable.
We had several primary goals with Accountable’s new site:
- Merge together multiple brands and service lines
- Create a professional and modern look that represented Accountable as the leader they are in the healthcare staffing industry
- Integrate their multiple backend ATS systems with the website
The site has a modern, clean look designed to promote simple messages and an easy to navigate menu structure. The site has a unique menu and page content layout. We also did some special Photoshop treatment to give the site a bit of an HDR look. We also created several Call To Action (CTA) items designed to drive candidates to apply with Accountable, view their jobs, refer friends, sign up for job alerts and contact them.
Unique content layout and prominent CTAs:
Our next challenge was to create a custom job board for accountable that matched their new site style, improved their SEO, and was easy to search. The biggest challenge was getting jobs from multiple backend ATS systems to sync with the site in real time. Fortunately, with Jobbee, the work was already done. Accountable’s job board for healthcare professionals is easy to navigate and presents job options quickly and simply, with a big focus on their hot jobs. Best of all, healthcare professionals can subscribe to job alerts and get emails every time a new job matching their criteria becomes available!
We also included two other great features on Accountable’s new website – our Referral app (Referbee) and a branch locations map and look up.
Our favorite part of the project (every project really) was creating their mobile site. Already having a mobile strategy in place, Accountable already knew that being able to reach their customers and candidates via their mobile phones was not optional.
For this mobile website we incorporated some new design elements including an image slider, drop shadows, backgrounds and a focus on quick social links. All of this, however, is of course secondary to the simple navigation presented and ability to apply for jobs online via the mobile site.
Of course, the best thing about a project like this is having a happy client!
We needed to find a company that had the design skills to help us stand out and the technical knowledge to integrate and sync all of our back end ATS systems with our website. Most of all, we needed this work done quickly. Staffing Robot exceeded our expectations in all of these areas.
- Bobby Adamson, CIO Accountable Healthcare Staffing
As we are with every project, we are extremely fortunate to have the opportunity to work with Accountable Healthcare Staffing. We know they have many good things in store for their clients and candidates in 2013.
So, now it’s time to ask again. Innovative clients wanted. Who’s next?