It’s no secret that content marketing is key to helping your staffing company stand out from the competition. The key is coming up with creative content and finding new ways and new places to distribute it. Well, Pinterest is here to help you out!
Pinterest has been a great place for staffing companies to distribute content socially. Over the next couple of weeks it’s going to get even better.
Pinterest is replacing their ‘Activity’ feed, with a ‘News’ feed. The new News feed will display boards where your pins have been repinned, creating a feed of relevant content that Pinterest users can view from their profiles or the profiles of others. This switch is meant to help further drive content discovery by making it easier to find related items.
This is great news for staffing companies. Creating relevant content your prospective candidates can discover on Pinterest will become much easier. Particularly if these candidates start engaging with your company on Pinterest. Hello referrals!
Content marketing is all about creating relevant information your clients and candidates find engaging, fun or useful. It’s a great opportunity to help educate your audience or even better – to connect with them through different opportunities that may or may not be work related. You know what they say – all work and no play….
So, if your staffing company is on Pinterest be on the look out for this change and start preparing the content you want to have shared now. If you’re not on Pinterest, it’s a great time to get started.