When it comes to social media, staffing companies have a lot of options these days for recruiting top talent and earning new customers. The big question we always hear is “what kind of content should I post?”
Fortunately the answer is easy. When it comes to content, the winning social strategy is video and photo sharing. Here are a few things you may not know:
- Videos are shared 12x more than links and text posts combined
- Photos are liked twice as much as text posts
- Photos on Pinterest refer more traffic than Twitter, StumbleUpon, LinkedIn and Google+
Here’s something else to consider. Facebook is known as the social network with the largest user base. It earned over 100M users in just four years. However, the social photo sharing platform, Instagram, is currently on pace to beat these numbers. This recent study by social analytics firm Distimo found that Instagram is now the second most popular social app behind Facebook. It even gets more active daily users than Twitter.
So what’s this all mean? It means that people love photos and sharing photos social is a great way to engage with your fans and promote your brand. That’s the reason we built Snappy. Snappy is a simple application that streams user generated photos from Twitter and Instagram directly onto your website. It’s simple to set up and you can use it to showcase events, display photo streams or run photo contests right on your website.
We set up Snappy accounts for several recent events including the American Staffing Association’s Staffing World and the Healthcare Staffing Summit. And several companies are using it to run their own social photo contest right now.
And it’s even optimized for mobile!
If you want to get Snappy running on your site or want to discuss a social media marketing strategy for your staffing company contact Staffing Robot today and let’s get started!