When it comes to social media, staffing companies have a lot of options these days for recruiting top talent and earning new customers. The big questions we get from most staffing companies are ‘which social networks should I use’ and ‘What kind of content should I post?’
As far as determining which social networking platforms are the best to use, it really depends on what works for you and where your audience is. Try experimenting with different sites from Facebook, to Twitter, to LinkedIn. However, we also encourage companies to branch out and experiment with new platforms. One new social networking app that can produce great results for your staffing company is Instagram.
If you haven’t heard of Instagram you soon will. Instagram is a mobile app that works on iPhones and Android based smart phones. It lets you take photos, apply custom filters that make your photos look awesome and share them with your friends on Instagram and other social sites. It’s simple to use, fun and a bit addicting.
So why should your staffing company use Instagram? It’s about answering the content question.
This infographic below from M Booth shows one thing is clear – when it comes to social media, images are THE winning content strategy and a great way to promote your brand. The infographic reveals the following:
- Videos are shared 12x more than links and text posts combined
- Photos are liked twice as much as text posts
- Photos on Pinterest refer more traffic than Twitter, StumbleUpon, LinkedIn and Google +
The infographic also shares something even more interesting. Facebook is known as the social network with the largest user base. It earned over 100M users in just four years. However, Instgram is currently on pace to beat that! This recent study by social analytics firm Distimo found that Instagram is now the second most popular social app behind Facebook. This would also make sense as to why Facebook recently acquired Instagram.
So what’s this all mean? It means that people love photos and Instagram has a growing user base you can’t ignore. Get your staffing company signed up for Instagram and start connecting in a new way with your audience.
Need help getting started? We’ll post tips on that topic next. In the meantime, contact Staffing Robot if your looking for social media tips for your staffing company.