Often, staffing companies contact us wanting to get into mobile but don't fully understand the difference between a mobile website or native app or which one is right for them.
To put it simply, a native app is something you install on your phone – for example, something through the iPhone or Android app store. A mobile website is a website that changes form, style and/or function because it's being viewed on a mobile phone.
Below is a great infographic laying out some of the pros/cons of a mobile website vs. a native app. That said, although helpful, there are a few things this infographic is missing or that we'd modify.
- The infographic points out that users are currently spending more time on native apps than mobile websites. True, however, that statistic is largely skewed by game usage.
- This infographic doesn't differentiating between consumer apps and business apps. Many apps are consumer focused.
- The infographic doesn't mention that you can do almost anything with a mobile website that you can do with a native app. Further, most of the things you can't do yet with a mobile website simply are not relevant to a mobile, business site anyway.
- Even if you have an native app, most likely, users will at some point still attempt to access your website though a mobile phone. Therefore, if you don't provide them with a good mobile web experience, you're still missing out.
Check out the infographic below if you're contemplating how to approach your mobile web strategy. If you'd like to discuss a mobile website for your staffing company let's talk! Contact us and we'll help you out.