According to a recent panel discussion at SXSW with Google engineer Matt Cutts, Google is planning on penalizing 'overly optimized' sites. Their reasoning?
We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect.
What does this mean for you? In our opinion, it simply validates further the basic rule of SEO we've always advocated for: Worry about engagement, producing great content and getting links back to your site – not obcessing over properly placed keywords.
With this change, it appears Google is trying to help those out who have great sites and great content but perhaps don't understand all the rules of the SEO game. So, focus on making a great website and keep putting out great content and you'll have nothing to worry about.
Want to build a website that is sure to get found by search engines for your staffing business? Get in touch with us and we'll help you out.