Yesterday, Google introduced the +1 Button. This new feature is essentially Google's version of the Facebook Like button.
With +1, people can mark search results that will display to others in your social graph. Clicking the +1 Button adds a count to search results, increasing their social relevancy. Currently users can only see +1 counts from their Google connections (Gmail, Google Reader, Buzz, etc.). However, if this takes off, Google will be well positioned to take this in several directions.
This is a big step in Google's efforts to become more social. The +1 Button is centered around Google Profiles. With this addition, these profiles just got much more social (and useful). Now on your Google Profile, users can keep track of all of their +1s.
Additionally, companies will soon also have the ability to add the +1 Button to their blogs and websites, allowing your visitors to share and recommend your content.
So what does it mean for the Search Engine Optimization efforts of your healthcare staffing company?
- First of all, if you're still chasing page rank (which you should have stopped doing a couple of years ago) this should be the feature that finally makes you stop. Search is now so relevant to the individual that chasing after page rank is an impossible and loosing game.
- The strategy to pursue now is to make your business and services offerings social.
- Create relevant content that will attract +1s and encourage shared content. The web is quickly becoming all about social recommendations. Your efforts with blogging and social content promotion will dramatically increase the probability of your content showing up in relevant search results for the visitors you're trying to attract.
If you don't see this feature in your search results yet it's because it's being rolled out at random in an experimental mode. To participate, go here: http://www.google.com/experimental/. If you're looking to get a +1 Button for your site then go here: https://services.google.com/fb/forms/plusonesignup/.
Below is a video with Google's explanation of the +1 Button.