No…I Meant Prolucent

I had to do a quick post on this because I think there's an interesting marketing lesson in here.

I'm sure most people know by now that Broadlane recently changed their name for their healthcare vendor management services from Broadlane WFX to Prolucent. Every now and then I Google their name to see if there is anything new and interesting about their company on the web. Each time I do, Goolge gets confused and asks me the same question:

"Did you mean: Producent?"

No. I meant Prolucent. But thanks for checking Google.


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