Yesterday, Facebook announced a change to how users promote the companies, news stories and other information around the web that they "Like." Previously, companies could make Facebook Fan Pages to promote their business and users could become "Fans" of those pages. Now, users can simply "Like" your business page.
The change is seamless inside of Facebook. Your Fans have been conveniently converted to "Liking" your page. Outside of Facebook, however, additional functionality has been introduced to allow Facebook users to indicate their Likes all over the web. You can now place a Like button on any website and visitors can click it, indicating they Like your site, blog post, news story, etc. Once a visitor Likes your page their Facebook Icon will appear next to
it, creating a social presence on your site.
This data will also be sent back to Facebook and displayed on the visitor's page for their friends and connections to see. Facebook has given some indications that this user data will be made available to you as well.
You can get the code for the Facebook Like Button here. Simply customize the widget at the bottom, click get code and apply that code to the appropriate place on your website. Or, just point your webmaster to this link and s/he will know what to do from there.
This new sharing feature presents great marketing opportunities for hospitals and healthcare staffing agencies by allowing clients, patients and employees that interact with your company to help promote your brand more easily. It also introduces several new social networking opportunities.
So, if you follow this blog and you use Facebook – please "Like" this blog by clicking the Like button toward the top of the page!