The video below
is an exceptional example of a hospital using a catchy, fun video to promote their hospital. The video features the entire staff of St Vincent’s Medical Center in Portland,
Oregon dancing in pink gloves for breast cancer awareness. I've personally known several women from family members, to friends, to co-workers that have all survived breast cancer so I found this video inspiring.
From a marketing perspective this video is perfect. This is exactly the kind of marketing that can go viral and really promote your hospital or healthcare staffing company. Interestingly, nothing is being sold here. There is no pitch, no "contact us today."
So what makes it great?
Basically, this video sends the message that the staff at St. Vincent's Medical Center in Portland are approachable, real people. From the healthcare professionals, to the lab techs, to the service employees, this video makes you feel that these people are fun, thoughtful and caring. It leaves the viewer with the impression that both the employees and the environment at the hospital are upbeat and inspiring. They make their sale without overtly selling anything.
If you're considering making a video to promote your company do yourself a favor and take some notes here. Kudos to the St. Vincent's Medical Center.