“Developing your personal brand is key to monetizing your passion online.”
That’s a quote from the new book “Crush It! – Why NOW is the time to cash in on your passion” by Gary Vaynerchuk. If you haven’t heard of Gary Vaynerchuk you should check him out. Billed as the “Social Media Sommelier” Gary produces an incredibly a popular video blog called Wine Library TV. Gary helped transform his family’s wine business from a $4 million business to a $60
million business, by simply leveraging the power of the web and social media tools.
Crush It! is an excellent book for anyone interested in learning more about the benefits of personal branding or starting and promoting a successful company through the web and social media. The book is about 1/4 motivational speaking and 3/4 reasoning for starting and successfully promoting your own business. The book provides several great sample business ideas, real world success tips and recommendations/explanations of useful online tools.
In the book, Gary goes so far to suggest that even if you have a job you like you should quit and start your own business – and that now is the best time to do it. Moreover, if you don’t like your job (waiting for Friday every week and living for you vacations) Gary strongly suggests that you’re wasting your time. He qualifies this only with one thing – his first rule is that you must first and foremost always do what you have to do to take care of your family and put them first.
What I like most about the book is Gary’s encouragement for people to find their passion and figure out a way to monetize it. He suggests that doing so will change your life. No longer will you dread every day trying to slog through your daily job routines. When you’re doing what you love your life and your job are one in the same – and that’s ok with you.
Whether you’re running a healthcare staffing or technology company, or considering doing either, Crush It! is an inspiring read that will encourage any individual to get out there and start Crushing It! for themselves.