Facebook is now the fourth largest website in the
world. Therefore, I’ll assume it needs no
introduction. Most of us have
digitized our personal lives on the site and have even mixed in some business
uses. However, more than just a place to connect with friends, upload pictures
and post (incredibly annoying) poles and games you’ve played, Facebook can be a
great way to promote your hospital or healthcare staffing agency, as well as
control your brand.
allows you to create Pages that other users can become “fans”
of. These fan Pages are similar to
personal profiles but designed for the purpose of allowing businesses and
organizations to establish a presence on the site. These Pages also allow you to do several things such as:
your company Logo
a company summary
pictures or videos of your employees, work space, experiences,
testimonials, ads, or commercials
to and network with employees, colleagues, and partners
back to your corporate website or others sites on the web
schedules of events and other activities your organization is involved
and send event invitations
your press releases and news stories to be automatically shared on
information and important links
Once you’ve created a page and established a
presence on the site there are three main benefits of being active on Facebook
as a hospital or healthcare staffing supplier:
1. Brand promotion. In an earlier post I discussed the importance of monitoring your
online brand as a hospital or healthcare staffing supplier. Creating a Facebook page is a great place to help define
and control the message of your company.
Creating Ads. Facebook
allows you to create both image and text based ads. You can target these ads to a specific
audience with demographic filters of Facebook users. You can also track your campaigns and see who’s viewing your ad
and what, if anything, you need to do to modify the ad to achieve your campaign
goals. There is a cost to
promoting the ads but you can pay by the click or impression and even set
Recruiting. Facebook allows you to
install third party widgets that
allow you to post any available jobs you have with your company or for which
you are recruiting. Posting these
jobs help attract candidates.
There are also several apps associated with jobs and recruiting. Using these apps can help you connect
to the candidates you’re looking for.
Facebook is a great sourcing tool that allows you to find candidates, send them
a message and recruit them proactively. Many people on Facebook post professional information about
themselves so searching for people by job type, industry or even a specific
company is relatively easy. You
can even search for specific companies and find people that work there.
search the entire Facebook database.
You are limited to your connections and your networks. So, the more friends you have and the
more networks you belong to, the broader your search base becomes.
There is one caveat. I’ve been involved with several discussions around the controversy of recruiting from social networking sites such as Facebook. At a recent conference several hospitals
were discussing how they were prohibited from using Facebook for recruiting purposes because of the
personal information displayed on individual’s pages. So, it might be a good idea to know what your hospital
policy is before you go too far with your Facebook recruitment efforts.
If you are not on Facebook, give it a try. Create an account, start making connections and being active
on the site. There are several hospitals
already using Facebook Pages to promote their
organizations. Don’t be afraid
to explore all the opportunities this site can offer in regard to networking,
branding, promoting and recruiting for your hospital or healthcare staffing